It's about FLEXIBILITY. Think infrastructure, tools and pipeline without the complexity and massive investment. If you had to set up a studio from scratch you’d need to know how much hardware you’d require, you’d need software and licenses, and you’d need the pipeline to chain them all together. The PIC project provides all this running in the cloud.

It’s about COLLABORATION. Work together wherever you and your team are. Forget the old limits of resource and location.

It’s about EMPOWERMENT. By freeing yourself from the distractions of systems and pipeline administration, you can focus on doing what you do best—making great content.

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