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Design

Foundry Sponsors Goldsmiths University for Global Game Jam, 2019

Foundry is sponsoring Hacksmiths at Goldsmiths, University of London for The Global Game Jam 2019 international event. We caught up with the President of Hacksmiths, Nathaniel Okenwa to find out what gaming means to the emerging talent at Goldsmiths.

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Hybrid Gamma Ray
VR/AR/MR

Recreating real-world color: the promise of Hybrid Log Gamma

We explore how the Hybrid Log Gamma (HLG) HDR standard could hold the key to bringing immersive content into people’s homes

min read
Designing in 3D space
Design

Fifty Shades of Black: are your 2D CADs holding you back?

Brendon Marczan explains how moving designs into a 3D space means the black you see is, at last, the black the world sees too.

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VR
VR/AR/MR

Is enterprise the key to unlocking VR’s potential?

We spoke to the team at creative studio Nice Shoes, about how VR may find its natural home in enterprise.

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VR
VR/AR/MR

Nice Shoes: using VR to deepen relationships between brands and customers

We spoke to creative studio Nice Shoes about how they’re harnessing the power of immersive technologies to help brands build lasting relationships.

min read
Courtesy of Field Lab
VR/AR/MR

Ambitious Light Field Lab Aspires to Change Entertainment Forever

We talk to the team at Light Field Lab - a company developing holographic systems without the need for any headsets or accessories.

min read
Image courtesy of Yuya Takeda, created in Modo
Design

Procedural modeling: changing the footwear design landscape

We explore how a new generation of 3D modeling tools that harness the power of procedural modeling are changing the design landscape.

min read
Flying spaceship attack
Film & TV

Foundry 2018 | Showreel

Our customers are our heroes - here's why.

Footwear brands and 3D Design
Design

Why are brands using 3D to get to market faster?

Brendon Marczan reflects on a year that is pushing footwear brands to get their ideas to market faster and faster.

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Computer designed shoe
Design

Would you buy shoes designed by a computer?

Brendon Marczan reflects on the value of an artist or designer in a world that is increasingly becoming automated.

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Jon Wadelton on design visualization
Design

Design visualization: how Foundry is leading the visual-first revolution

Foundry CTO Jon Wadelton explains how product design is in the midst of a a visual-first revolution - and how Foundry is leading the charge.

min read
Siggraph
VR/AR/MR

Exploring infinite walking in virtual reality

SIGGRAPH SPECIAL: We speak to one of the authors of a paper showcased as this year’s SIGGRAPH which explores possible techniques to enable‘ infinite walking’ in VR.

min read