Recreating real-world color: the promise of Hybrid Log Gamma
We explore how the Hybrid Log Gamma (HLG) HDR standard could hold the key to bringing immersive content into people’s homes
Human anatomy and limited technology: the barriers to truly immersive VR
The Holy Grail in VR is to create a true sense of presence by making the viewer believe they’re truly inside the virtual world. But that’s easier said than done...
Is enterprise the key to unlocking VR’s potential?
We spoke to the team at creative studio Nice Shoes, about how VR may find its natural home in enterprise.
Walking in the footsteps of war survivors with virtual reality
Milica Zec and Winslow Porter, founders of the creative studio New Reality, talk about their trilogy of VR films, ‘Tree’, ‘Giant’, and ‘Breathe’.
Nice Shoes: using VR to deepen relationships between brands and customers
We spoke to creative studio Nice Shoes about how they’re harnessing the power of immersive technologies to help brands build lasting relationships.
Ambitious Light Field Lab Aspires to Change Entertainment Forever
We talk to the team at Light Field Lab - a company developing holographic systems without the need for any headsets or accessories.