Digital Design Collective.
Achieve your digital design transformation initiatives with Foundry's best-in-class change management, 3D modeling and rendering software, along with our team of in-house experts. With our Digital Design Collective, reaching sustainability goals and cutting your overall design time by up to 90% just got a lot easier.
Digital Design for the Enterprise
Operating at enterprise scale, the Digital Design Collective transforms traditional creative design and development workflows for leading global brands and retailers in footwear, accessories, and consumer goods. We bring the software and decades of experience in asset creation, expert training, and support to fast-track your digital design transformation.
Digital Design Collective gives us the tools we need to work from anywhere, keep the pace of productivity we need, and seamlessly communicate our design intent.
Jared Goldman, New Balance
You need to ensure that your product or packaging design stands head-and-shoulders above the competition. But how can you incorporate your competitive landscape (online or in-store) as you design? What is needed is a way to rapidly iterate, in real-time, with virtual prototypes in a range of competitive environments. The good news: You can with Foundry's products.
By designing using Foundry’s 2.5D and 3D tools, you are able to rapidly iterate on your creative design based on color, texture, graphics, and material. This allows you to see photo-realistic design variations, in real-time, and choose your final design, all without the need to produce unnecessary physical samples or prototypes.
Communicating design intent requires pixel-perfect renders. With Foundry, the same photo-realistic renders you create in design can be sent to manufacturing, marketing, and sales. This means that you can seamlessly communicate your design directly to the manufacturer and the end-user.
Build Workflow Resilience
In today’s distributed workforce, you need the tools to collaborate from anywhere. Whether you’re in the boardroom or a local cafe, you need to work with the members of your team or other departments. With Foundry’s tools, you’ll be able to work with virtual twins of your product and packaging and seamlessly communicate your design intent, across the street or around the globe.
Enhance Sustainability Efforts
By designing with Foundry’s 2.5D and 3D tools, you not only make your design workflow more sustainable by eliminating unnecessary physical prototypes, but you dramatically reduce your design times (by up to 90%) and iterate on your designs in any real-world context imaginable.
Products for Design
Creative 3D design, modeling, animation, texturing and rendering toolsModo’s powerful and flexible 3D modeling, animation, texturing, and rendering toolset empowers artists to explore and develop ideas without jumping through technical hoops. On top of that, you are able to build your own toolkit by combining different operations with Modo’s flexible tool assembly system. With Modo, every job you do becomes easier as you develop your workflows.Dive into Modo
Design Variation ManagementColorway enables rapid iteration on your designs in any context imaginable, in real-time. You are able to set up realistic 3D lighting environments to see how your designs interact in marketing and real-world scenarios. You can see how your product will look on a retailers shelf, online at an e-commerce store, an Instagram post, and much more.Explore Colorway
Tackle industry challenges
Receive training straight from Foundry’s own technical and creative specialists (TCS). Along with our core training, you’ll also get best practices, tips and tricks, and shortcuts straight from our experts.
An SLA that features dedicated support response times of 4 hrs or less so your issues get resolved expeditiously. Know that as you start to learn our powerful tools, we will be with you each step of the way.
Go right to the source by having our in-house Modo experts craft your custom digital products and packaging. Our team of technical and creative specialists (TCS) can help jumpstart your digital transformation.
Chart your path
We will partner with you to review your current design workflows, helping you to implement Colorway and Modo today while working to scale your digital design transformation over time.
The industries we serve
Consumer Packaged Goods
Foundry’s tools help consumer packaged goods companies win in the fierce competition to gain market share. We provide the tools to dominate the store shelf and e-commerce sites.
Digital Design Collective enables footwear brands to dramatically decrease CO2 equivalent emissions by using virtual samples to rapidly iterate on their designs without the need of most physical samples.
Accessories brands now have the ability, using Foundry’s products, to create virtual prototypes and see how they will perform in any context imaginable, ensuring their designs are irresistible.
The difference is clear
When working on your design, you need more than just mathematical proportions. You need to see how your designs will look online and in real-world scenarios. With CAD software, you get a sense of the product’s dimensions and overall appearance:
- Is the cap proportional to the body?
- Is the overall structure of the packaging design as intended?
But look at what the 3D render tells you. Yes, it tells you everything the CAD render does, but it also informs you on:
- What will the design look like in likely marketing scenarios?
- How does the light play with the overall packaging design?
- How does light interact with the label design?
- Will this design be appealing in this scenario?
Rapidly iterating in-context with Foundry
Foundry’s powerful toolset means you can rapidly iterate on your designs in any context imaginable. In this way, you can see how your products or packaging will perform, even before it rolls off the production line.