With the dawn of the age of alternative reality experiences - whether virtual, augmented or a mix of the two - technological advances are ushering in a new, hyperreality. What tools will we use to create these experiences? What format will we experience them in? And what are the trends that will shape how they develop?
From dystopia to utopia: the new hyperreality
Hyperreality – where human consciousness can’t distinguish ‘real’ reality from a manufactured version – is already disrupting video gaming and the film industry. But technological developments could impact scores of other industries, too.
Hyperreality: the new trend you need to be ready for
Jon Wadelton explores how VR will evolve to a point where physical and virtual realities appear to merge, giving rise to a new, hyperreality.
Virtual Reality: Levels of immersion
Jon Starck gives a peek into an R&D project from Foundry’s Research Team on light-fields for positional VR experiences.
More real than real: creating a feeling of 'presence' in VR
How different levels of immersion are shaping the evolution of VR experiences, and what this could mean for the future of the medium.
Get surprising insights from our recent VR research
How many people are looking to try out VR in the near future? How would they most like to use it? And how much would they be happy to pay?
VR? AR? MR? Sorry, I’m confused.
Since the beginning of time, most new and emerging technology has nurtured an unhealthy attachment to acronyms, and virtual reality is no different.