With the dawn of the age of alternative reality experiences - whether virtual, augmented or a mix of the two - technological advances are ushering in a new, hyperreality. What tools will we use to create these experiences? What format will we experience them in? And what are the trends that will shape how they develop?
Architect 2.0: How technology is driving the industry
We speak to IBI Group - a global, technology-driven architectural design firm - about how they’re harnessing the power of new technologies to provide innovative services.
VR: It’s time for a reality check
People really want VR to work - but will it? Mass adoption and ‘true’ immersion are still a long way off, and there’s a mountain to climb to get there.
The rise of content creation in VR
VR and AR technology is influencing everything and we’re going to see a lot more people working in 3D.
A hyperreal history: the evolution of hyperreality
We’ve discussed ‘hyperreality’ in previous articles but, while the technology enabling it is new, the word itself isn’t.
From dystopia to utopia: the new hyperreality
Hyperreality – where human consciousness can’t distinguish ‘real’ reality from a manufactured version – is already disrupting video gaming and the film industry. But technological developments could impact scores of other industries, too.
Hyperreality: the new trend you need to be ready for
Jon Wadelton explores how VR will evolve to a point where physical and virtual realities appear to merge, giving rise to a new, hyperreality.