With the dawn of the age of alternative reality experiences - whether virtual, augmented or a mix of the two - technological advances are ushering in a new, hyperreality. What tools will we use to create these experiences? What format will we experience them in? And what are the trends that will shape how they develop?
More real than real: creating a feeling of 'presence' in VR
How different levels of immersion are shaping the evolution of VR experiences, and what this could mean for the future of the medium.
Get surprising insights from our recent VR research
How many people are looking to try out VR in the near future? How would they most like to use it? And how much would they be happy to pay?
VR? AR? MR? Sorry, I’m confused.
Since the beginning of time, most new and emerging technology has nurtured an unhealthy attachment to acronyms, and virtual reality is no different.