In fact, you might say it has innovation in its DNA. Back in 1906, its revolutionary flexible shoe arch supports were a huge leap forward in terms of balance and comfort. Later, the company went on to develop the world's first ripple-soled running shoe. So it’s no surprise that New Balance is now one of the companies pioneering the way footwear will be made in the future.
With a history spanning 110 years, New Balance has evolved into one of the most inventive footwear businesses around today.