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How New Balance Are Pioneering The Next Generation Of Footwear Design

With a history spanning 110 years, New Balance has evolved into one of the most inventive footwear businesses around today.

In fact, you might say it has innovation in its DNA. Back in 1906, its revolutionary flexible shoe arch supports were a huge leap forward in terms of balance and comfort. Later, the company went on to develop the world's first ripple-soled running shoe. So it’s no surprise that New Balance is now one of the companies pioneering the way footwear will be made in the future.

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