Designing products will never be the same again
March 21, 2017
Balancing style and comfort is key in the fast-moving footwear and apparel business. For the design team at popular footwear brand Keen Shoes, making the transition from traditional sketch designs to 3D models was an real eye-opener that changed their entire approach to the craft. In the process, this shift enabled faster iteration and better creative synergy across the team, making it easier to keep pace with a loyal customer base.
I think what Modo does is it brings something entirely new to the table. It’s a much more creative process than something like Rhino or some similar CAD tool.