Insights Hub

Articles December 05, 2019

Be transported into new virtual worlds with AR portals

In this article, we explore the latest augmented reality trend, AR portals, and how it can take you anywhere, from fictional worlds to outer space

Articles August 15, 2019

What the dawn of the 5G era means for immersive technologies

In this article, we look at how 5G will change the game for immersive technologies, allowing us to do things which are impossible today. Read more here!

Articles August 14, 2019

How the AR Cloud will transform immersive technology

In this article, we look at how the AR Cloud will be the most significant development of all for driving AR adoption. Read more here!

Articles November 07, 2018

Rear projection on Solo: A Star Wars Story

We catch up with Rob Bredow, Head of ILM, about his work using advanced projection techniques on Solo: A Star Wars Story.

Articles September 05, 2017

A hyperreal history: the evolution of hyperreality

We’ve discussed ‘hyperreality’ in previous articles but, while the technology enabling it is new, the word itself isn’t.

Articles August 02, 2017

From dystopia to utopia: the new hyperreality

Hyperreality – where human consciousness can’t distinguish ‘real’ reality from a manufactured version – is already disrupting video gaming and the film industry. But technological developments could impact scores of other industries, too.

Case Studies May 15, 2017

More real than real: creating a feeling of 'presence' in VR

How different levels of immersion are shaping the evolution of VR experiences, and what this could mean for the future of the medium.

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