New Balance: pioneering the next generation of footwear design
February 28, 2018
In the highly competitive field of footwear and apparel design, time is money. Not only do shorter design cycles mean lower production costs, but time to market is critical in establishing trend leadership, which ultimately translates into increased sales revenue.
With traditional 2D design techniques alone, it’s virtually impossible to accurately convey the subtleties of a design’s form and material from all angles, making the time-consuming production of physical samples a necessity at every stage of the design review.
Foundry's tools offer a more modern solution for the rapidly changing world of digital design. With 3D tools, you can easily assign believable materials that can be shiny or matt, rough or smooth, furry or rubbery—aspects that are difficult to convey in 2D; you can add realistic indoor or outdoor lighting; and you can render your product so that it looks as real as a photograph, from any angle, or as an entire turntable animation.
The pace of design really increases using Modo. Something you normally wouldn't see until first proto, you can conceptualize in a sketch much earlier in the design process.
With innovation in its DNA, New Balance is one of the companies trailblazing fresh ways of designing footwear. Find out how moving from 2D workflows to 3D modeling is redefining what’s possible in footwear design.Learn more
For the design team at popular footwear brand Keen Shoes, making the transition from traditional sketch designs to 3D models was a real eye-opener that changed their entire approach to the craft. Find out how.Learn more